BRAND STRATEGY
About
Liz Wert is a marketing and brand executive who partners with ambitious companies at pivotal moments of growth.
Liz works at the intersection of culture, commerce, and the physical world. Her work translates executive vision into category differentiation, language, and experience that shows up with intention across every channel, space, and surface. She treats brand as a growth driver, not a cost center. And she builds accordingly.
Over 15 years, she has led marketing and brand at companies across every stage of growth. As Global Marketing Director at Insidesource, she drove a full rebrand and scaled the business from $200M to $400M — expanding into new markets, locations, and acquisitions. In 2020, she co-founded ADITIONS, a design studio serving Fortune 50 companies across Silicon Valley, which was acquired by Canoa in 2022. At Canoa, she led brand, marketing, and communications, bringing to market the first platform to merge spatial design tools with a furniture marketplace.
She is obsessed with storytelling, craft, and well-designed objects. Liz is based in San Francisco.
Quote
“The most powerful brands don't announce themselves. They earn their place — in the objects people choose, the spaces they inhabit, the rituals they keep. My work is about finding where culture is actually forming and building presence there before anyone else does.” - Liz Wert
